Lexus Takes a Page from Apple to Create its own 'Genius Bar' of Tech Specialists


If it works for Apple, then maybe it can work for Lexus. We're talking about Apple's so-called 'Genius Bar', which is a communal-style help desk located inside the company’s retail stores.

For those of you wondering why car dealership customers would need a technical support station, all you have to do is look at the increasing number of electronic gizmos found in modern day vehicles, especially in the luxury car segment.

According to Forbes, Lexus will create its own version of Apple's 'Genius Bar' at its U.S. showrooms and for this reason, many of the company's 230 dealers in the country will increase the number of people who work in their sales department by as much as 20 percent.

Vincent Salisbury, training manager at the company’s Lexus College brand-education enterprise, told the magazine that some 2,400 people will pass through two-and-a-half-day training sessions in California by June for this matter.

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